—The headless chicken.
For a few years, I have been fortunate enough to work for a number of well known Hair gurus & different designers during the Fashion weeks in NYC, Milan & Paris.
Sound glamourous? Well it can be, but it can also be exhausting and often nerve wracking! Outsiders see a week of stylish catwalks, front row celebrities, perfectly dressed women and stunning Instagram feeds.
A week where editors of influential magazines get ideas, where bloggers get famous lol, where stylists get inspired and where street style photographers make their money. What isn't so keenly documented is what happens behind the scenes. Who are the people making the event appear so streamlined and effortlessly stylish? Who are the people keeping their heads above water to realise the designers’ vision?
The answer is A LOT of hardworking talented people, whether that be show directors, models, hair, makeup, casting, stage production, PR agencies, dressers and of course the interns.
It always amazes me to see the number of people and the amount of work, passion, and sweat that goes into pulling something like this off.
Working fashion week doesn't consist of you sitting front row next to top fashion folk, you won’t go to every after party, and you won’t get a selfie with every fashion editor. However what you will be is dressed all in black, a trickle of sweat on your forehead and lacking sleep. It’s a 5 day rollercoaster that you won’t get off until that last model walks backstage on the final show. You will be running around like a headless chicken trying to make one designer’s 15 minutes the best of their life.
Ok, I don’t want to scare you,
Fashion week is always a blast if you like fashion and actually appreciate the details of the garments and the amount of work put into a whole collection.
Below are some backstage images from Paris Haute Couture SS24.
Enjoy the ride!
-Adrian Arredondo x